BY BOXING HIT STAFF-
Pundit Andre Ward recently argued that Terence Crawford deserves to be in the conversation as the Face of Boxing alongside the likes of Canelo Alvarez and Gervonta ‘Tank’ Davis. However, this assertion seems misguided and misplaced. While Crawford is undoubtedly a talented fighter, his lack of mainstream popularity and inability to draw significant Pay-Per-View numbers does not warrant his inclusion in discussions about the Face of Boxing.
Canelo Alvarez continues to reign as the king of Pay-Per-View in the United States, with Gervonta Davis following closely behind. The numbers speak for themselves – Canelo’s recent fight against Jaime Munguia garnered 560k PPV buys, significantly higher than Tank’s match against Martin. While Crawford has had some success in the ring, his PPV numbers pale in comparison to those of Canelo and Tank. It is clear that Crawford still has a long way to go before he can be considered in the same league as these two PPV kings.
At the age of 36, Crawford’s fighting frequency has decreased, and he has failed to capture the attention of fans with his style. While he may have had some impressive performances in the past, his recent fights have left much to be desired. Crawford’s inability to engage fans and his lackluster PPV numbers highlight the fact that he is not yet ready to be considered the Face of Boxing. In a sport where entertainment value is paramount, Crawford’s style falls short of what fans are looking for in a fighter.
In today’s era of combat sports, fans have grown accustomed to high-octane, action-packed fights. The days of defensive-minded fighters like Floyd Mayweather are behind us, and fans now expect fighters to deliver excitement and entertainment inside the ring. Unfortunately for Crawford, his style does not align with the current preferences of boxing fans. While he may be a skilled technician in the ring, his lack of knockout power and fan-friendly style hold him back from reaching the same level of stardom as fighters like Canelo and Tank.
While Terence Crawford may be a talented fighter, he is not yet ready to be considered the Face of Boxing. His lack of mainstream popularity, inability to draw significant PPV numbers, and unappealing style all work against him in the quest for boxing superstardom. As the sport continues to evolve and fan preferences shift, Crawford will need to adapt and find ways to capture the hearts and minds of fans if he hopes to one day be mentioned in the same breath as the true faces of boxing.
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